Our Essence

PinkApple is an online marketplace for artisan-crafted products, space design and custom bulk orders that gives its customers easy access to custom-designed handcrafted products. We execute and deliver tailor-made interior design solutions for homeowners and bulk orders for architects, contractors and interior designers, within budget and on time. PinkApple focuses on nurturing artisanal talent, developing new business lines, building demand for handcrafted products through trendy product lines and encouraging institutional participation through bulk orders for office spaces. Our 360-degree design services are accessible to tier-2 and tier-3 cities as well.

PinkApple won the Most Innovative Startup of the Year at the Architecture and Interior Design Excellence Awards 2019.

Our Mission

PinkApple works with traditional artisan clusters with a mission to provide them with the recognition they deserve. We are creating opportunities for artisans to earn their livelihood by bringing their skills, traditional products and stories to our markets through long-term cluster working programs. In doing so, we create communities that are economically self-sufficient and continue to preserve, grow and evolve traditional artisanal skills. We have established cluster home working groups for women in the areas of textile embroidery and finishing.

Archana Ganapathy

Founder

Archana Ganapathy is a creative design graduate from Srishti Institute of Art, Design and Technology, Bangalore. She has worked as a designer and brand manager with fashion houses such as United Colors of Benetton, Levi's and Wrangler. After a successful corporate stint, she felt a desire to give back to society and engage with the endangered handicraft industry. Archana started PinkApple with an aim to unite modern spaces with century-old dying crafts and workmanship. She consciously makes an effort to do her bit to empower traditional artisans.

For creating a brand in line with the Make in India initiative, Archana was chosen as one among The Visionary Women Leaders of 2019 by Business APAC.

Our Promise

We do business differently, putting our people first. That means you can trust that every handmade purchase you make from us directly impacts the life and community of its maker. Given India's rich tradition of handicraft and PinkApple’s limited funding and resources, we continue to deliver handcrafted products with passion and care by improving lives and uplifting communities through the creation of incredible art and impacting the purchase of handmade custom products directly from the artisans. PinkApple is not just a brand but a large family of happy artisans and happy customers.